Clarit, a managed VoIP solutions provider for startups, approached me and asked for a design that was both cutting-edge and startup-friendly, yet light and fun. One of the requirements is to include numerous screenshots and plenty of text.
I chose a minimalist design with delicate, illustrated characters and a soft color palette that blended seamlessly into the site. This approach helped convey the messages effectively and lightly, with the system screens set against a clean, white background.
The result was a pleasant, flowing, and consistent website that managed to handle a large amount of text without feeling overwhelming. The design balanced professionalism with a playful touch, making it perfect for Clarit's dynamic startup audience.
