OurCrowd: Redesign the Home Page
In the ever-evolving landscape of online investment platforms, standing out is paramount. OurCrowd, a leader in the equity crowdfunding sector, sought to breathe new life into its homepage.
The mission:
Create a modern, trustworthy, and engaging interface that would resonate with both seasoned investors and newcomers alike.
The Challenge:
I was tasked with transforming the OurCrowd homepage into a dynamic and inviting gateway. The primary challenges included:
Modernization:
Modernization:
The existing design needed a contemporary facelift to stay relevant in a fast-paced digital world.
Trust and Credibility:
As a platform dealing with significant financial investments, it was crucial to convey a sense of security and professionalism.
User Engagement: The design needed to encourage user interaction and drive actions, such as exploring investment opportunities and signing up.
The Approach:
User Engagement: The design needed to encourage user interaction and drive actions, such as exploring investment opportunities and signing up.
The Approach:
After doing an in-depth analysis of the current site and competitors, I started redesigning. A lot of areas needed improvement, and some possible enhancements could make the experience better.
Visual Refresh:
A refined color palette and updated typography gave it a clean, modern feel. The result was a visually appealing and contemporary look that instantly conveyed professionalism.
The Outcome:
The redesigned OurCrowd homepage successfully met its objectives. It not only looked modern and professional but also instilled confidence in visitors. The engaging layout and clear calls-to-action led to increased user interaction and a higher conversion rate.