B.U

Client: A beach fashion brand specializing in high-quality pareos with designer prints.

Challenge:
To create a B2B e-commerce platform that showcases the uniqueness of B.U’s products — premium-quality pareos with prints designed by a leading fashion designer. The site needed to emphasize the product’s flexibility — one size fits a range of women with multiple ways to wear it. Additionally, there was a need for a dynamic pricing system for wholesale orders.

Solution:

1. Visual Design:

   • We selected a light, summery color palette to evoke a sense of freedom and relaxation.
   • High-quality images were incorporated to showcase the multiple ways the pareo can be worn.
   • A clean and light interface was designed to align with the beach and summer vibe.

2. User Experience:

   • Developed an interactive product gallery displaying the unique designs.
   • Created detailed product pages with visual demonstrations of different styling options.
   • Embedded a video showcasing the product’s flexibility and comfort.

3. B2B Functionality:

   • Developed a registration and account management system for business customers.
   • Implemented a dynamic pricing table that calculates unit prices based on order quantity.
   • Integrated a custom order system tailored for bulk purchases.

4. Optimization for Retailers:

   • Included detailed information about fabric quality and prints for resellers.
   • Added a section for downloading marketing materials and technical specifications.
   • Built a real-time stock update system.

Result:
The new B.U website successfully highlights the product’s uniqueness and quality while addressing the specific needs of wholesale clients. The clean and light design reflects the brand’s spirit of freedom and fun, while advanced functionality simplifies the ordering and management process for retailers.