IDI

Project: Redesign of the IDI Website

Client: IDI – A company specializing in AI-driven success forecasting, risk assessment, verification, and due diligence for startups worldwide.

Challenge:
As part of my work at OurCrowd, I redesign IDI’s website. The existing site failed to convey the company’s innovative spirit and communicate its range of services. The goal was to reflect the company’s advanced technology and highlight its value to the target audience.

Solution:

1. Comprehensive collaboration:

   • Worked closely with the management team, product managers, and content writers to refine messaging and define the target audience.

   • Created focused, precise content that explained the company’s services and unique advantages.

2. Innovative and modern design:

   • Developed a design concept that mirrors IDI’s technological innovation.

   • Integrated visual elements hint at the use of AI and advanced data analysis.

3. System presentation:

   • Added engaging and modern displays of system screens that demonstrate interface and functionality.

   • Created visualizations to illustrate the system’s workflow.

4. Enhanced user experience:

   • Designed an intuitive navigation structure that guides visitors through the company’s various services.

   • Added clear call-to-action (CTA) buttons for system requests or additional information.

5. Target Audience Optimization:

   • Tailored language and messaging for specific audiences such as investors, venture capital fund managers, and tech companies.

   • Developed dedicated landing pages for different services, customized to meet each target segment’s needs.

Result:
The updated IDI website reflects the company’s innovation and advanced capabilities. It communicates IDI’s services using a modern and sophisticated visual language. Visitors to the site can now quickly grasp IDI’s value proposition and understand how its technology can help make informed investment decisions.