On Fire

Project: A Safe Space for Women to Share, Discuss, and Learn, Combining Insights from the Media, Research, and Experts

For Liat Zand and Einav Ben Yehuda, the founders of a groundbreaking Facebook group on menopause, we designed and developed a website that reflects the open and supportive spirit of the community. The challenge was to create a digital platform that provides high-quality, reliable information on menopause to a broad audience of women over 40.

We created a welcoming and user-friendly interface with a clear information architecture, allowing easy navigation and quick access to relevant content. The site features elements such as a module for selected posts from the group, a section for personal stories, and an expert articles area. We prioritized accessibility and customization options throughout the design process.

The result is a comprehensive and trusted resource, strengthening community and empowering women to navigate menopause with openness and confidence. This project showcases our ability to translate a sensitive subject into a digital platform that combines thoughtful design with high functionality and a deep understanding of the audience’s needs.