OurCrowd Redesign Home Page
OurCrowd: Redesign the Home Page
In the highly competitive world of online investment, an engaging and trustworthy presence is paramount. OurCrowd, a leader in equity crowdfunding, sought to revitalize its platform, and I was tasked with breathing new life into the homepage. My mission was to transform it into a dynamic and inviting gateway that resonated with both seasoned investors and newcomers.
The previous OurCrowd homepage felt outdated, featuring a dark color scheme, an old-fashioned background, and visual clutter caused by too much text and logos. Working with the Top Funnel Product Manager, we aimed to turn the page into a more welcoming and user-friendly experience.
Company
OurCrowd
Role
UI UX designer
Year
2024
Old design
We introduced a refreshed design featuring a lighter, more subtle color palette and a clean white form to draw attention. Our goal was to emphasize the OurCrowd system itself. Since OurCrowd is a well-known and established company, we decided to showcase the logos of their most successful portfolio companies in a sleek, animated banner right below the hero section.
The project faced three main challenges:
Modernization: The current design required a modern update to stay relevant in a rapidly evolving digital world.
Trust and Credibility: As a platform managing large financial investments, it was essential to communicate a strong sense of security, authority, and professionalism.
User Engagement: The redesign needed to be more than just a static page; it had to actively encourage user interaction, driving key actions such as exploring investment opportunities and signing up for the platform.
A Modern Homepage for a Global Leader
My approach started with a thorough analysis of the current site and a detailed review of top competitors. This research helped me identify key areas for improvement and find opportunities to improve the user experience. I then created a new visual identity for the homepage. I adjusted the color palette and updated the typography to develop a clean, modern, and professional look that immediately conveys trustworthiness.
I led the redesign of the OurCrowd homepage, transforming it into a more engaging and trustworthy platform. My goal was to modernize the user experience with a lighter color palette, a clean layout, and a subtle aesthetic. This new design not only enhanced trust and credibility but also significantly boosted user engagement.
The success of the homepage led to a comprehensive redesign of the entire website. This effort ensured OurCrowd’s visual identity aligned with its reputation as an innovative and established leader in equity crowdfunding.
New design
Additional Pages with the New Design
