Over the years I've worked on everything from AI-powered cardiac diagnostic tools to global investment platforms to placement systems connecting students with employers. The projects are different, but the approach is always the same: understand the people who will actually use it, make it work beautifully, and never compromise on either.

I'm a strong believer in collaboration, curiosity, and asking "why" a lot. I'm always learning, always experimenting, and almost always with a smile.

Outside of work - I'm a huge animal lover (the kind who stops for every cat and dog on the street, no exceptions), I love sports, long walks, the beach, and birdwatching in Yarkon Park - yes, with a bird guide and binoculars. I'm a total TV series addict, I listen to design podcasts, and lately I've been diving into investing and financial markets too.

My partner and I love to brainstorm together, and every now and then we turn those conversations into actual projects - just for the fun of it. Last year we built an AI bot called Buddy, designed to support dog owners with behavioral issues, nutrition, training, and everything in between. Because apparently when two people love dogs and love building things, that's what happens on a weekend.