Rebuilding First Impressions

Users Were Landing. Nobody Was Staying.

The OurCrowd homepage wasn't doing its job. Users were arriving-and leaving without signing up. When we looked closely at the page, it wasn't hard to see why:

A dark, heavy color scheme that felt dated and uninviting
An outdated background that didn't reflect the platform's caliber
Visual clutter from too much text and too many logos competing for attention

For a platform managing serious investment capital, that's a trust problem. And a trust problem is a conversion problem.

What the Competition Was Getting Right

Working closely with the Top Funnel Product Manager, I started with a thorough analysis of the existing site - mapping what was working, what wasn't, and where users were losing interest.

I then ran a competitive review of leading investment platforms, looking for design patterns that communicated trust, authority, and clarity. That research shaped every decision that followed.

Making OurCrowd Look Like What It Actually Is

The redesign was built around one goal: make OurCrowd feel as credible and modern as it actually is.

Replaced the dark, cluttered hero with a lighter, cleaner layout - open, confident, and easy to scan
Updated typography for clarity and professionalism
Restructured the visual hierarchy to guide users naturally toward the key actions: exploring opportunities and signing up
Moved the portfolio exits into a prominent animated banner - letting OurCrowd's track record speak for itself

The platform was finally showing what it had always been: a world-class investment destination.

The homepage success set off a ripple effect - leading to a full redesign of the entire website.